Investment memo: Spellbound

Company: Spellbound
CEO: Akshaya Dinesh
Stage: Beta, killer product with strong early revenue
Thesis
Email marketing is such a core component to a brand's stack. It's one of the strongest owned channels out there.
The automation and segmentation around emails has advanced a ton over the years, but the actual technology inside the email has made zero progress.
Why can't you complete a review for a product you purchased, inside an email client?
Why can't you set your size and style preferences, inside the email client?
Why can't you update and edit your cart, even checkout, inside the email client?
This is the exact interactive technology Spellbound has spent years building for Shopify brands.
It's super slick and the founder, Akshaya, is awesome. I love her technical background, but I love how she's consistently marketing and demoing her product in public.
Interactive email tech is not easy to build, and the spellbound team is making huge progress that will push the entire industry forward.
When was the last time you started shopping on a DTC store and forgot to finish checking out?
— akshaya 🔮 (@akshayadinesh19) January 16, 2023
now imagine if you could finalize your cart and checkout from within the email they send you... that's exactly what CBD drink brand @takearecess has done using @spellboundio 🪄 pic.twitter.com/B2GAu3l9VE
